The Greywolf Equipment identity merges industrial grit with tactical clarity. The neon color palette draws from the high-visibility safety vests worn on job sites, ensuring the brand feels bold, alert, and unmistakably present. A bold stencil-inspired typeface anchors the wordmark—recalling industrial markings and military-grade gear—while reinforcing the brand’s heavy construction equipment. The visual system is completed with a deconstructed camouflage pattern derived directly from the letterforms themselves, offering a uniquely branded texture that feels both rugged and intentional. The result is a sharp, modern identity built for durability, clarity, and impact.