To position the Canadian Healthy Schools Alliance as a credible source of knowledge and inspiration, the network of organizations required a visual identity that would resonate in both government and school settings. Inspired by the iconic lines of ruled notebooks, the visual approach establishes a professional tone and incorporates elements of the mid-century signage that appears on school buildings across Canada. Graphic elements interact with photography of diverse school communities to create a visual system that evokes trust, expertise, and professionalism. A custom bilingual website offers more information and a call to action, with a curated list of school health resources. Brand guidelines and strategic recommendations for ongoing communications were also provided to continue mobilizing knowledge in support of healthy schools.