Awesamosa_Brand-Concept_MR_SS

Awesamosa

CREATIVE DIRECTION
BRAND IDENTITY

2020

MADE WITH SHUJAAT SYED

About
Awesamosa is a bold new eatery in Scotland putting a playful spin on the beloved samosa. From classic savoury to inventive sweet fillings, paired with freshly brewed chai, the menu celebrates the variety and vibrancy of the iconic South Asian triangle. The brand identity balances tradition with contemporary appeal. The custom wordmark draws from Devanagari-inspired forms, paying homage to the Indian subcontinent while remaining accessible to a global audience. 
Awesamosa_Brand Packaging_MR_SS
Awesamosa_food truck rickshaw tuktuk__MR_SS
Awesamosa_Samosas_Product-Shot
Awesamosa_storefront_MR_SS
Awesamosa_MENU PRINT DESIGN_BRAND LOGO_MR_SS
Awesamosa_Chai-Cup-Packaging_MR_SS
Awesamosa_shirt collateral__MR_SS
Awesamosa_wordmark_MR_SS

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