

Law Union
of BC
BRAND IDENTITY
2018
About
The Law Union of BC is a collective of lawyers, legal workers, students, activists, and community members who use the law as a vehicle for social change. Grounded in the belief that neutrality in the face of injustice is complicity, the organization recognizes that all legal work is inherently political. The brand identity draws inspiration from grassroots protest posters and woodblock type, evoking a spirit of resistance and solidarity. Its core visual language is built on foundational shapes — triangle, square, and circle — representing the pillars of social change, equality, and community. These shapes intersect to form a flexible visual system that balances a grassroots tone with a professional presence.



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