

London Drugs
Foundation
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
MOTION DIRECTION
2021
MADE AT RETHINK
ANIMATION BY FLUORESCENT HILL
About
This animated short was created for the London Drugs Foundation to tell the story of the many people impacted by the community-based charities they support across Western Canada. Inspired by the charm of a flipbook, the concept uses page-turn transitions and a tactile, illustrative style to reflect the feeling of a story unfolding by hand. Highlighting the Foundation’s focus on health, education, and community wellness, the animation brings their long-term commitment to local impact to life with clarity and care.



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