Heinz Ketchup
& Seemingly Ranch
Keshmiri
Keshmiri
When a Taylor Swift fan account’s tweet about Taylor eating “ketchup and seemingly ranch” went viral, brands jumped on on it with their own “seemingly ranch” memes. But as the brand that (probably) made the sauces Swift was eating up, we knew we had to do something more. So instead of making a post — we made a product: Heinz Ketchup & Seemingly Ranch. Within days, Heinz Ketchup & Seemingly Ranch had amassed 4.7B impressions (the most in brand history), earned $160M+ in earned media, and been covered in 38 countries by every major media outlet including CNN, FOX, TMZ, USA Today, CBS, Billboard, NPR, NYTimes, Forbes, Fast Company, and late night TV.
2023
CONCEPT, ART DIRECTION, DESIGN
ART DIRECTION, SPATIAL DESIGN
MADE AT RETHINK
