When a Taylor Swift fan account’s tweet about Taylor eating “ketchup and seemingly ranch” went viral, brands jumped on on it with their own “seemingly ranch” memes. But as the brand that (probably) made the sauces Swift was eating up, we knew we had to do something more. So instead of making a post — we made a product: Heinz Ketchup & Seemingly Ranch. Within days, Heinz Ketchup & Seemingly Ranch had amassed 4.7B impressions (the most in brand history), earned $160M+ in earned media, and been covered in 38 countries by every major media outlet including CNN, FOX, TMZ, USA Today, CBS, Billboard, NPR, NYTimes, Forbes, Fast Company, and late night TV.
All Projects:
KitKat Iftar BarArt Direction, Design
KABAMBrand Identity
KeshmiriBrand Identity
JAALI — Patterns of SpeechInteractive
Indian Summer FestBrand Identity
Cards for AllTypography, Design
Stay Okay at HomeDesign, Print, Social Good
Hummingbird SmartBrand Identity, UI/UX
Sea and SkyBrand Identity
Lighthouse CapitalBrand Identity
Honest CamperConcept, Logo
Watershed +Print, Design