FOLKTALE is a purpose drive collective of diverse filmakers who are inspired by ideas involving social issues, activism, awareness, and change. Storytelling is a fundamental part of being human. We are, as a species, addicted to story. And so naturally, the new brand identity builds upon a central human motif embedded within the wordmark itself. Humans have been telling stories since the beginning of time — a universal truth spanning across the globe — an ethos that is deeply embodied within FOLKTALE as they work with brands to create projects that inspire people on a global scale.