Spade Data Inc. is a transaction enrichment API backed by real data. Their ground truth network brings instant clarity and context to transaction data, with accurately matched merchant, category, and geolocation details tapped straight from the source. Spade needed a graphic toolkit to communicate their offering while standing out in a sea-of-same industry. While building the overall identity, we worked with Josh Warren to develop a series of animated illustrations that reflected Spade — a simple but powerful tool to dig for valuable insights in endless transaction data.