KABAM, a mobile gaming company, needed a brand refresh that gamers could connect to. So we dug deep into the gamer community. KABAM’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. Using inspiration from infrared heat mapping and mobile touch motions, we created a brand that moves like a gamer moves.

 

The Vancouver-based mobile gaming company was recently acquired by Korean publishing giant Netmarble. It has developed immersive mobile games with leading entertainment companies such as Disney, Hasbro and Universal based on some of the world’s most iconic franchises, including Marvel, Transformers and Fast & Furious.