Kabam’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. It features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming.
The Vancouver-based mobile gaming company was recently acquired by Korean publishing giant Netmarble. It has developed immersive mobile games with leading entertainment companies such as Disney, Hasbro and Universal based on some of the world’s most iconic franchises, including Marvel, Transformers and Fast & Furious.
Kabam's previous bomb-motif logo was rebranded for a more streamlined version of the letter K.