KABAM-Animated-Logo

KABAM

Nike Fast Forward

Nike Fast Forward

Nike Fast Forward

Nike Fast Forward

Kabam’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. It  features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming. 

The Vancouver-based mobile gaming company was recently acquired by Korean publishing giant Netmarble. It has developed immersive mobile games with leading entertainment companies such as Disney, Hasbro and Universal based on some of the world’s most iconic franchises, including Marvel, Transformers and Fast & Furious.

2019

BRAND IDENTITY, CONCEPT DEV.

ART DIRECTION, SPATIAL DESIGN

MADE AT COSSETTE

2blue_KABAM-logo-reveal_Realistic

Kabam's previous bomb-motif logo was rebranded for a more streamlined version of the letter K.

KABAM-Concept-Movement-Points
KABAM-Colour-Code
Kabam-Hand-Motions_Concept

Case Study Video ↓

KABAM-Business-Card-Design
KABAM-Poster-Design
KABAM_gameplay_spiderman_xmen
KABAM-App-Mockups
KABAM-Poster-Wall_Marvel-Contest-of-Champions
KABAM-Typography-guidelines
KABAM-Marvel-Heroes
KABAM-Phone-cases
KABAM-Animation-stills
KABAM-Tshirts
KABAM_Marvel-play

CONCEPT & DESIGN: Mustaali Raj, CD: Lisa Nakamura, DESIGN SUPPORT: Carling Borne, VIDEO ART DIRECTION: Grace Cho, FINAL ANIMATION:  Sequence, All characters (c) MARVEL 

⇧                                                                                                                          ☰                                                                                                                          
⇧                                                                                                                   ☰                                                                                                                   
⇧                                                                                                                                                                                              ⇩
⇧                                                                      ☰                                                                      ⇩
⇧                              ☰                              ⇩

© 2019 Mustaali Raj. 

Creative + Design Freelance

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