

Honest Camper
LOGO DESIGN
CONCEPT DEVELOPMENT
2018
MADE WITH HSS
About
With an authentic excitement to create an attractive camper that doesn’t feel like an advertisement on wheels, or worse, a college student’s broke-down bus, owners of Honest Camper approached us to brand their new camper experience. Included was everything we love about Westfalias and Sprinters with a touch of class and attention to detail, inside and out. The interior offers a completely new kitchen, storage, knick knacks and appliances, while the exterior exposes the essence of the brand: a contemporary, elevated look with a nod to the past of family road travel. The branding result reminds us of the beauty sleeping under the stars and exploring by day in our grandparent’s van. It’s about traversing different landscapes — rolling over hills, mountains, deserts, forests, cities and streets — under the watchful gaze of the ever rotating sun & moon.









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Creative Consulting + Art & Design Direction