
Heart of
Burquitlam
BRAND IDENTITY
ENVIRONMENTAL DESIGN
GRAPHIC DESIGN
MOTION DIRECTION
2021
MADE AT MONDAY
About
We created an overarching brand identity and campaign for the Heart of Burquitlam (HOB), the future of community. Through our brand strategy work with the HOB partners-Concert Properties, the City of Coquitlam and the YMCA-we helped refine the purpose of their vision and landed on connection, diversity and accessibility as the main communication pillars. We leaned into versatile storytelling concepts to reflect a community that adapts, reshapes and evolves with its residents.
Their kinetic toolkit included a library of shapes based on the HOB icon-itself a reference to the shape of a condo development being built in the community. We then added a layer of movement so the shapes could be put into action in a compelling way. This allowed their marketing team to communicate with greater flexibility across a variety of channels-while celebrating the sentiment behind what it means to live in an inclusive, evolving community.
Press











View more projects:
View more projects:

KitKat Iftar BarConcept | Art Direction | Design

Game On Youth SportsBrand Identity | Design

Healthy School AllianceBrand Identity | Website

Talaris MedicalBrand Identity | Website

Lighthouse CapitalBrand Identity

Watershed PlusDesign

StablefeedLogo | Design

Heinz Seemingly RanchArt Direction | Design

Spade DataConcept | Art Direction | Motion

PractivismConcept | Art Direction | Design

Islamic Art CollectiveBrand Identity

Ribbon CommunityBrand Identity

Stay Okay at HomeBrand Identity

AwesamosaCreative Direction

Honest CamperConcept | Logo

Sea and SkyBrand Identity

Surrey HospitalsBrand Identity

FolkTale FilmsBrand Identity | Website

Law Union BCBrand Identity

London DrugsMotion | Animation

Patterns of SpeechConcept | Design

MonarchBrand Identity

Greywolf EquipmentBrand Identity

KABAMBrand Identity

Hummingbird SmartBrand Identity | Website

Don't Stop. Do Pockets.Advertising | Art Direction

Cards for AllDesign | Illustration

OrthofacultyBrand Identity

Keshmiri RugsConcept | Brand Identity
Lets work together →
Copyright © 2025 Mustaali Raj.
Creative Consulting + Art & Design Direction