Heart of 
Burquitlam

BRAND IDENTITY
ENVIRONMENTAL DESIGN
GRAPHIC DESIGN
MOTION DIRECTION

2021

MADE AT MONDAY

About
We created an overarching brand identity and campaign for the Heart of Burquitlam (HOB), the future of community. Through our brand strategy work with the HOB partners-Concert Properties, the City of Coquitlam and the YMCA-we helped refine the purpose of their vision and landed on connection, diversity and accessibility as the main communication pillars. We leaned into versatile storytelling concepts to reflect a community that adapts, reshapes and evolves with its residents.
 
Their kinetic toolkit included a library of shapes based on the HOB icon-itself a reference to the shape of a condo development being built in the community. We then added a layer of movement so the shapes could be put into action in a compelling way. This allowed their marketing team to communicate with greater flexibility across a variety of channels-while celebrating the sentiment behind what it means to live in an inclusive, evolving community.
Concert.HeartofBurquitlam.IdentityConcepts.dynamic logo_Mustaali Raj
Concert.HeartofBurquitlam.IdentityConcepts.posters_Mustaali Raj
Concept Properties_Heart of Burquitlam Development Rendering
Concert.HeartofBurquitlam.IdentityConcepts.social posts
Concert.HeartofBurquitlam.IdentityConcepts.shapes_MR
Concert.HeartofBurquitlam.IdentityConcepts.bags
Burquitlam-Hoarding_Design_Mustaali-Raj
Burquitlam Hoarding_Design
HeartOfBurtquitlam.Hoarding.Final.070721-2
Concert Properties – Burquitlam Upper Wall Mural – Mustaali Raj
Concert.HOB.SkytrainDesigns-5

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Creative Consulting + Art & Design Direction