Surrey Hospitals Foundation needed to broaden its donor base, increase donations, and generate awareness as an unstoppable force for life-changing health care in the heat of the pandemic. They needed to open the hearts, minds, and wallets of a broader donor base, so we embarked on a rebranding project that would solidify them as an unstoppable force for life-changing health care.

 

The new logo is a spark representing a catalyst for life-changing health care. Each of the seven lines represents Surrey’s seven communities coming together around a common cause. Combined with a bold colour palette, contemporary design, and heroic portraits of healthcare workers and patients, the brand positioning of Life Unstoppable™ took form. We broke away from the category conventions of happy smiley doctors and patients to show real-life through a more authentic lens—celebrating the courage and dedication of medical staff and patients, proving that with the generous support of donors, together we are unstoppable.