JAALI — Patterns of Speech, revolves around the curiosity of how people use languages — an introspection into one’s own thought process and multiplicity of understanding a shared experience through a series of simple questions. Based on the answers, a visual scriptograph is generated that is both unique to an individual and also part of a larger community that creates an interwoven digital archive – Jaali. The artwork is constantly evolving, as a searchable dataset, a cartography, and a visual pattern evoking architecture, impacted by its users over time.
All Projects:
KitKat Iftar BarArt Direction, Design
Ketchup & Seemingly RanchArt Direction, Design
KABAMBrand Identity
KeshmiriBrand Identity
Indian Summer FestBrand Identity
Cards for AllTypography, Design
Stay Okay at HomeDesign, Print, Social Good
Hummingbird SmartBrand Identity, UI/UX
Sea and SkyBrand Identity
Lighthouse CapitalBrand Identity
Honest CamperConcept, Logo
Watershed +Print, Design