

Hummingbird
Smart
BRAND IDENTITY
CREATIVE DIRECTION
WEBSITE DEVELOPMENT
2019
About
Hummingbird Smart Services aims to provide cost-effective energy-independence to businesses and homes via smart energy solutions and solar technology. Founded by Canadian Métis people, at the heart of the company lies strong Indigenous values and principles that celebrate the commitment to who they are and how they choose to enact change in the world. This was characterized by the hummingbird, a prominent symbol in North American Indigenous cultures. The final mark is a fusion of a hummingbird and an energy icon—the ‘Hummingbolt.’
The solar panel — one of their key product offerings — is de-constructed into a simplified grid composed of diamond shapes. This represents not only the “smart energy grid” but also a metaphorical grid of “flowers” that the hummingbird seek to pollinate. The grid can be resized, overlapped, repeated, multiplied to create an endless array of patterns that further emphasize the smart grid creating a dynamic flexible system.








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