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Hummingbird Smart

Hummingbird Smart

Hummingbird Smart Services aims to provide cost-effective energy-independence to businesses and homes via smart energy solutions and solar technology. Founded by Canadian Métis people, at the heart of the company lies strong Indigenous values and principles that celebrate the commitment to who they are and how they choose to enact change in the world. 

Hummingbird Smart Services aims to provide cost-effective energy-independence to businesses and homes via smart energy solutions and solar technology. Founded by Canadian Métis people, at the heart of the company lies strong Indigenous values and principles that celebrate the commitment to who they are and how they choose to enact change in the world. 

Hummingbird Smart Services aims to provide cost-effective energy-independence to businesses and homes via smart energy solutions and solar technology. Founded by Canadian Métis people, at the heart of the company lies strong Indigenous values and principles that celebrate the commitment to who they are and how they choose to enact change in the world. 

2018

BRAND IDENTITY

ART DIRECTION, SPATIAL DESIGN

PHOTOGRAPHY FROM UNSPLASH

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COLOUR

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VISUAL LANGUAGE

The solar panel is de-constructed into a simplified grid composed of diamond shapes. This serves as a visual representation of not only the “smart energy grid” but also a metaphorical grid of “flowers” that the hummingbird seek to pollinate.

The diamond grid can be resized, overlapped, repeated, multiplied to create an endless array of patterns that further emphasize the smart grid creating a dynamic flexible system. Having these abstractions within the basic grid pattern add an element of energy, movement, pulse, and rhythm.  

     

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Ipad animation by Anthony Boyd

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HSS Primary Smart Grid Blueprint Diagram
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                                                                                                                          ☰                                                                                                                          
⇧                                                                                                                   ☰                                                                                                                   
⇧                                                                                                                                                                                              ⇩
⇧                                                                      ☰                                                                      ⇩
⇧                              ☰                              ⇩

© 2019 Mustaali Raj. 

Creative + Design Freelance

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