To celebrate Ramadan, we launched a 30-piece bar for 30-days of breaking fast, celebrating the diversity of the break in a community that’s often overlooked. Despite no paid media or press release, the KitKat Iftar Bar went viral, with over 2 million impressions after only seven days. Soon, Muslims celebrating Ramadan all over the world were sharing their Ramadan traditions with KitKat. With an overwhelmingly positive response, North American Muslims didn't just love the Iftar Bar - they finally felt seen.
To celebrate Ramadan, we launched a 30-piece bar for 30-days of breaking fast, celebrating the diversity of the break in a community that’s often overlooked. Despite no paid media or press release, the KitKat Iftar Bar went viral, with over 2 million impressions after only seven days. Soon, Muslims celebrating Ramadan all over the world were sharing their Ramadan traditions with KitKat. With an overwhelmingly positive response, North American Muslims didn't just love the Iftar Bar - they finally felt seen.
🏆 AWARDS: AToMiC: Niche Targeting - Gold / AToMiC: Diversity - Silver / Cannes: Social & Influencer - Shortlist / RGD Branding Awards: Packaging/ Communication Arts Advertising: Sales Promotion / Strategy Awards: Multicultural Strategy - Silver / Applied Arts Advertising: Ideation (Single), Promotional Collateral (Series), Social (Series) / ADCC: Advertising Misc - Silver, Promo Single - Silver / Drum Awards: Social Purpose - Inclusivity and Diversity / Agency of The Year Design: Gold / One Show — Next Creative Leaders
All Projects:
SPADEBrand Identity, Illustration, Motion
Pizza PocketsArt Direction, Design, Marketing
Sea and SkyBrand Identity