Since the COVID-19 shutdowns and lockdowns, there was a lot of emphasis on people staying at home. Many were having trouble coping with this change. At the time, it was crucial to stay at home, however we had to make sure that we were also doing OKAY at home. This project fostered positive and lively inspiration for activities to do at home. The outdoors had an eerie feeling like never before. Large vibrant posters brought a bit of joy back into the streets of Vancouver while encouraging people to stay okay at home. We also built an interactive microsite to help generate inspiration for those staying at home as well.

 

Project Partners: Mitchell Press / GDCBC / the Poster Guy