Large_lighthousecapital_animation_MustaaliRaj

Lighthouse

Lighthouse is a new Capital lender that aims to support the strategic personal and business growth of their clients by providing innovative real estate based financing solutions. They were looking for an expressive and open brand that didn't veer too far towards targeting millennials. Something with an established feel without the negative connotations of a bureaucratic "establishment".

Lighthouse is a new Capital lender that aims to support the strategic personal and business growth of their clients by providing innovative real estate based financing solutions. They were looking for an expressive and open brand that didn't veer too far towards targeting millennials. Some-thing with an established feel without the negative connotations of a bureaucratic "establishment".

Lighthouse is a new Capital lender that aims to support the strategic personal and business growth of their clients by providing innovative real estate based financing solutions. They were looking for an expressive and open brand that didn't veer too far towards targeting millennials. Something with an established feel without the negative connotations of a bureaucratic "establishment".

Lighthouse is a new Capital lender that
aims to support the strategic personal
and business growth of their clients by providing innovative real estate based financing solutions. They were looking for
an expressive and open brand that didn't veer too far towards targeting millennials. Something with an established feel without the negative connotations of a bureaucratic "establishment".

2018

BRAND IDENTITY

MADE AT FULL PUNCH

IN COLLABORATION. WITH FULL PUNCH

COLLABORATION. WITH FULL PUNCH

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Our clients, brokers and consumers, need us to make a decision fast, and stick to it. To be true to our word. In
this way, we are decisive.

We will be solid, robust and efficient,
but most importantly our clients will
see our dedication to doing things the right way, all of the time. In this way,
we are committed.

We will be creative, innovative and dynamic. In this way we will be original.

MOODBOARD

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CONCEPT DEVELOPMENT

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OTHER EXPLORATIONS

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⇧                                                                                                                   ☰                                                                                                                   
⇧                                                                                               ☰                                                                                               ⇩
⇧                                                                      ☰                                                                      ⇩
⇧                                ☰                                ⇩

© 2019 Mustaali Raj.                                                                                                     Email       Instagram      Behance       Linkedin