Bosa_Sea and Sky_Real Estate Branding_Mustaali Raj

Sea and Sky

Perfectly positioned along the Squamish waterfront and nestled between Howe Sound and the mountains, Sea and Sky is a new community built for those seeking a unique lifestyle without compromise, where adventure meets access. Centrally located along the Sea-to-Sky corridor, this master-planned community has been designed with purpose in partnership by the family-run teams at BlueSky Properties (a BOSA company) and Kingswood Properties. 

To celebrate Ramadan, we launched a 30-piece bar for 30-days of breaking fast, celebrating the diversity of the break in a community that’s often overlooked. Despite no paid media or press release, the KitKat Iftar Bar went viral, with over 2 million impressions after only seven days. Soon, Muslims celebrating Ramadan all over the world were sharing their Ramadan traditions with KitKat. With an overwhelmingly positive response, North American Muslims didn't just love the Iftar Bar - they finally felt seen. 

2018

ROLE:  BRAND IDENTITY

MADE AT FULL PUNCH

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All Projects:

KitKat Iftar BarArt Direction, Design

SPADEBrand Identity, Illustration, Motion

Pizza PocketsArt Direction, Design, Marketing

© 2024 Mustaali Raj. 

Creative Consulting + Freelance

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