To celebrate Ramadan, we launched a 30-piece bar for 30-days of breaking fast, celebrating the diversity of the break in a community that’s often overlooked. Despite no paid media or press release, the KitKat Iftar Bar went viral, with over 2 million impressions after only seven days. Soon, Muslims celebrating Ramadan all over the world were sharing their Ramadan traditions with KitKat. With an overwhelmingly positive response, North American Muslims didn't just love the Iftar Bar - they finally felt seen. 

2023

Launched in partnership with Muslim influencers,
the 30-piece Iftar Bar didn't just give practicing Muslims a break from their fast — it gave them representation in the mainstream that other North American brands had ignored.