Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline.
Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC).
Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC).
Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC).
Design for Good —
an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamo-phobia Hotline. He also currently serves on the executive board for the Graphic Designers Assoc.
of Canada (GDC, BC).
Line of Control —
The term Line of Control (LoC) originally refers to the military controlled line between the Indian and Pakistani parts of the Kashmir region — a line that does not constitute a formal International Boundary, but serves as the de facto border. This photographic project aims to reimagine the Line of Control to open up human connections.
See full project >
Remembering Quebec — Poster design for a panel discussion marking the second anniversary of the Quebec City Mosque shooting.
International Women's Day —
Animation for social media platforms.
Remembrance Day —
Animation for social media platforms.
Law Union of BC — Brand Identity
The Law Union of BC is a progressive organization of lawyers, law students, legal workers, activists and community members who seek to use the law as a tool for social change. They recognize that any engagement with the law is inherently political, and that to stay neutral in the face of oppression is to side with the oppressors.
"We recognize that communities experiencing oppression are experts
in their own lives. We embrace an inter-sectional approach to opposing all forms of oppression, including but not limited to racism, gender- & sexuality-based oppression, classism, ableism, and colonialism."
Law Union of BC — Brand Identity
The Law Union of BC is a progressive organization of lawyers, law students, legal workers, activists and community members who seek to use the law as a tool for social change. They recognize that any engagement with the law is inherently political, and that to stay neutral in the face of oppression is to side with the oppressors.
"We recognize that communities experiencing oppression are experts
in their own lives. We embrace an inter-sectional approach to opposing all forms of oppression, including but not limited to racism, gender- & sexuality-based oppression, classism, ableism, and colonialism."
Practivism X + Jim Rimmer Scholarship 2018 — Identity
While serving as the Communications Chair for the GDCBC (Graphic Designers of Canada), I was tasked with developing the visual look and feel for the 2018 Jim Rimmer Scholarship — awarded annually to design students in BC (Canada) whose project supports a community, environmental or social cause. The scholarship is presented alongside a keynote event Practivism. Now in its tenth year, Practivism aims to inspire, envision and mobilize positive change through design.
The theme for 2018 was AMPLIFY, building on the notion that our voice is an amplification of words. The graphic language revolves around the extension of shapes/type elements creating extended ripple amplifications. The colour palette is loosely inspired from high profile traffic signage, whose purpose is to amplify important directions and messages.
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MAM 6 — Mental Health Posters
The Muslim Art Movement is a curated art exhibit where muslim artists from Calgary and surrounding areas share their artistry with the larger community. As art is often an outlet for people to make sense of their personal and communal experiences, the Western Muslim Initiative believes it to be important to highlight the significance that art holds in our lives. This year’s theme was focused around mental health and the communal endeavour to disrupt the cultural stigma surrounding it. Artists will be displaying their art, while giving us a glimpse into their mental health journey.
Designed in collaboration with Jake Lim.
WM — Interactive Annual Report
This annual report presented the Western Muslim Initiative (a non-profit) in a contemporary manner to create an accessible and positive impression on
the general North American public. Graphic elements of streamlined Arabic typography, in combination with textured surfaces and bold colours, appear throughout the report. The traditional geometric patterns were first broken down into simple shapes representing the values and diversity of the community and then reassembled to create striking linear patterns.
An interactive component (perforated shapes) was added to the report to allow users to make their own custom patterns - symbolizing their involvement in building this diverse community.
CPAWS — Environmental Awareness Campaign
Canadian Parks and Wilderness Society (CPAWS) is a Canadian non-profit organization devoted to protecting Canada’s wilderness heritage. The project’s primary objective was
to raise awareness about the endangered glass sponge reefs. The campaign sought public support for establishing an official conservation area. Designed in collaboration with
Aaron Campbell.
On October 15th and 16th of 2013, CPAWS BC hosted a once-in-a-lifetime underwater expedition to explore the glass sponge reefs off the coast of Vancouver on board the Aquarius research submarine.
See full article here →
