Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC). 

 

 

Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC). 

 

 

Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC). 

 

 

Design for Good — an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamophobia Hotline. He also currently serves on the executive board for the Graphic Designers Association of Canada (GDC, BC). 

 

 

Design for Good
an approach towards problem-solving and design thinking to create positive social impact. Mustaali actively contributes to social causes such as the BC Law Union and Islamo-phobia Hotline. He also currently serves on the executive board for the Graphic Designers Assoc.
of Canada 
(GDC, BC). 

Remembering Quebec — Poster design for a panel discussion marking the second anniversary of the Quebec City Mosque shooting.

Remember-Quebec_SocialGood-Poster_MR
International Women's Day — 
Animation for social media platforms.
Remembrance Day — 
Animation for social media platforms.

Law Union of BC — Brand Identity 
The Law Union of BC is a progressive organization of lawyers, law students, legal workers, activists and community members who seek to use the law as a tool for social change. They recognize that any engagement with the law is inherently political, and that to stay neutral in the face of oppression is to side with the oppressors. 

"We recognize that communities experiencing oppression are experts
in their own lives. We embrace an inter-sectional approach to opposing all forms of oppression, including but not limited to racism, gender- & sexuality-based oppression, classism, ableism, and colonialism." 

Law Union of BC — Brand Identity 
The Law Union of BC is a progressive organization of lawyers, law students, legal workers, activists and community members who seek to use the law as a tool for social change. They recognize that any engagement with the law is inherently political, and that to stay neutral in the face of oppression is to side with the oppressors. 

"We recognize that communities experiencing oppression are experts
in their own lives. We embrace an inter-sectional approach to opposing all forms of oppression, including but not limited to racism, gender- & sexuality-based oppression, classism, ableism, and colonialism." 

LawUnionofBC
LawUnionBC_Posters_MustaaliRaj
LawUnionBC_Stationery_MustaaliRaj
LawUnionBC_Logo_MustaaliRaj
Concept_lawunion_icon-meanings
Practivism X + Jim Rimmer Scholarship 2018 — Identity
While serving as the Communications Chair for the GDCBC (Graphic Designers of Canada), I was tasked with developing the visual look and feel for the 2018 Jim Rimmer Scholarship — awarded annually to design students in BC (Canada) whose project supports a community, environmental or social cause. The scholarship is presented alongside a keynote event Practivism. Now in its tenth year, Practivism aims to inspire, envision and mobilize positive change through design.  

The theme for 2018 was AMPLIFY, building on the notion that our voice is an amplification of words. The graphic language revolves around the extension of shapes/type elements creating extended ripple amplifications. The colour palette is loosely inspired from high profile traffic signage, whose purpose is to amplify important directions and messages.
.
GDC-Amplify_JimRimmer-Poster-1_MR
GDC-Practivism_JimRimmer-Poster-2_MR
Small-Postcard_Practivism10_concept2018-5
GDC JimRimmerScholarship_Post1_MR
JimRimmerScholarship_Post2_MR
JimRimmerScholarship_Post3_MR

MAM 6 — Mental Health Posters
The Muslim Art Movement is a curated art exhibit where muslim artists from Calgary and surrounding areas share their artistry with the larger community. As art is often an outlet for people to make sense of their personal and communal experiences, the Western Muslim Initiative believes it to be important to highlight the significance that art holds in our lives. This year’s theme was focused around mental health and the communal endeavour to disrupt the cultural stigma surrounding it. Artists will be displaying their art, while giving us a glimpse into their mental health journey. 

Designed in collaboration with Jake Lim.

Muslim Art Movement 6 Poster Collaboration
Muslim Art Movement 6 Poster Collaboration

WM — Interactive Annual Report
This annual report presented the Western Muslim Initiative (a non-profit) in a contemporary manner to create an accessible and  positive impression on
the general North American public. Graphic elements of streamlined Arabic typography, in combination with textured surfaces and bold colours, appear throughout the report. The traditional geometric patterns were first broken down into simple shapes representing the values and diversity of the community and then reassembled to create striking linear patterns.

5
western muslim shapes pop out
western muslim report gatefold
Shape tracing grid

An interactive component (perforated shapes) was added to the report to allow users to make their own custom patterns - symbolizing their involvement in building this diverse community.
 

shape-cutout
western muslim annual report cover
Western Muslim Annual Report Spreads
WesternMuslim_pattern
CPAWS — Environmental Awareness Campaign
Canadian Parks and Wilderness Society (CPAWS) is a Canadian non-profit organization devoted to protecting Canada’s wilderness heritage. The project’s primary objective was
to raise awareness about the endangered 
glass sponge reefs. The campaign sought public support for establishing an official conservation area. Designed in collaboration with
Aaron Campbell

On October 15th and 16th of 2013, CPAWS BC hosted a once-in-a-lifetime underwater expedition to explore the glass sponge reefs off the coast of Vancouver on board the Aquarius research submarine. 

See full article here →
CPAWS Brochure_protect the reefs
cpaws sea of glass brochure
tsa-shelter
cpaws ipad website
CPAWS Sticker Submarine
CPAWS Sticker Submarine2
CPAWS Sticker Submarine Expedition

© 2019 Mustaali Raj. 

Creative + Design Freelance

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