GUITARBOOK

STAMPEDE 2016

STAMPEDE 2016

STAMPEDE 2016

A rock 'n' roll notebook created for the Warehouse Studio that musicians would want to take on tour. Armed with the insight that inspiration can strike at any moment, we created a notebook with a fully-functioning guitar cover.  From the laser ­etched, anodized aluminum base (designed to withstand the hundreds of pounds of tension that the guitar strings place on the cover), to the wooden inlays on the frets, to the pen that doubles as the book’s tuning tool, the Guitar Book is a one-­of-­a-­kind feat in functional industrial design.

Event branding and visual look for the 2016 Calgary Stampede
Grandstand Show. Gorgeously intricate and exceptionally stylish, 
Grand Spectacular was meant to go far beyond the limits of history
with the combination of a nostalgic yet contemporary vision. 
 

2016

CONCEPT, ART DIRECTION

MADE AT RETHINK IN COLLABORATION WITH PEAK DESIGN CO.

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Guitar_Book_Play_MR
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BEHIND THE SCENES

Guitarbook_guitar-playing
Guitarbook_construction
Guitarbook_etching
Guitarbook_tuning-sync-app
Guitarbook_industrial-design
Guitarbook_tuning
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Concept, Art Direction — Mustaali Raj / CW — Sean O'Conner / CD — Ian Grais, Chris Staples / AD — Chris Moore / Industrial Design — Peak Design Co. ​​​​​​​

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