Welcome to the playground — places of all things without a home, including fun experiments, unused projects, and other diversions of interest.
Unused logo concepts for SHED —
a smart storage company.
Type exploration for an SFU Art Show.
Wedding monogram for Shazreh + Saad
شذرے + سعد
Unused brand identity for SHED.
Salazar Awards MMXV. Interactive Posters created for the Salazar Awards in collaboration with Alex Bakker.
5X Festival brand activation — a new event where South Asian identity and culture is expressed, connected, and multiplied.
See full project here →
30 Days of Ramadan. Featured on Instagram.
A daily exploration (via animated GIFs) of personal reflections and learnings over the course of Ramadan — a month of fasting, self-reflection and spirituality. Each animation incorporates the Arabic numeral for that day of Ramadan. For example, the sun rising and setting highlights day one — a representation of the daily fast from dawn until dusk.
-ING Creatives indent. Playing around with motion for -ING 2017 conference.
FAK! Unused brand concept for writer Firaz Ahmed Khan.
ISF 2018. Visual identity development for the 2018 Indian Summer Fest created in collaboration with artist Sandeep Johal.
Unused brand development for MUVE — a discount real estate service provider with an emphasis on technology, value and customer experience.
5X FEST typographic posters.
Samosa Wala (the Samosa Guy) Branding for a festive food truck that provides an assortment of specialty samosas and authentic Indian styled Desi chai. A key objective was to ensure that the identity conveyed the appealing taste of the samosa as well as the energy and sense of fun of the food cart experience. The identity pays homage to the diversity of India’s colours and Bollywood films. See full project here →
Rethink Animal Illustrations. I created these personalized illustrations as a farewell gesture when leaving Rethink Communications. Each animal was inspired by the offical Rethink staff portraits found on their website.
