June 27, 2015Comments are off for this post.

Coast Capital

Coast Capital Savings — Infographic


Coast Capital Savings offers personal and business financial services for Metro Vancouver and Vancouver Island in British Columbia. The challenge was to present their year-end financial/community data in a more fun appealing way. This resulted in an illustrated infographic, which was created for their 2015 annual report.

Agency ­— Rethink Canada
Creative Direction­ — Lisa Nakamura
Art Direction + Design ­— Mustaali Raj
Illustration — Michael Mateyko
Writer ­— Sean O'Connor




June 26, 20157 Comments


Shaw Communications

Character development and visual direction for Shaw's
new advanced WiFi modem. The campaign included
TV, Print, OOH, and Social.

Agency ­— Rethink Canada
Creative Director­ — Rob Tarry
Art Director ­— Mustaali Raj
Writer ­— Sean O'Conner
Concept — Leia Rogers, Morgan Tierney
Animation ­— House Special





March 23, 201517 Comments

M+M Invitations

M+M Wedding Invitations

Personal wedding invitations designed for Mustaali and Minahil's wedding. The primary logo was derived from the letters M in Hindi (representing Mustaali's Indian heritage) and Urdu (representing Minahil's Pakistani heritage) respectively. Soft colours and gold foil paired with geometric layouts bring a contemporary flair to a traditional Indian wedding.


MMRAJ-3-testerYB02_16401-002_2 MMRAJ-4sealzoom4-pattern zoom-in-2MMRAJ-1MMRAJ-7-tester


March 23, 20151 Comment

Shah+re+zad Makeup

princess crown stars

The branding for makeup artist Shahrzad utilizes the plus sign as a system to make the name easy to pronounce, but also as a mechanism for storytelling. Shahrzad was the name of the famous princess found in the 1001 Arabian Nights. Hence, the final identity takes inspiration from the crown of the princess, the starry nights of the stories, and the beautiful gradients found in makeup.

Shahrzad Cards makeup pink


Shahrzad FB social mediashahrzad Patterns_mraj 02


January 22, 201515 Comments

Nike World Juniors

nike fast forward hockey
NIKE Canada — Hockey World Juniors

Visuals and Retail execution for Nike Canada's 2014 campaign to promote the 100th Anniversary Jersey for Canada World Juniors hockey team. The concept was based on the application of 'infinity mirrors' to create a sense of speed and movement.

Agency ­— Rethink Canada
Creative Direction­ — Lisa Nakamura
Art Direction + Design ­— Mustaali Raj
Concept — Pamela Rounis
Digital Artist ­— Aaron Campbell
Photography ­— Dave Delnea
Animation ­— Topix
Installation + Execution ­— Zebra



Retail Execution

nike fast forward hockey sportschek nike fast forward jersey display

nike hockey canada display feature

nike canada hockey

Concept Development

Screen Shot 2015-01-19 at 5.06.42 PM Screen Shot 2015-01-19 at 5.07.21 PM Screen Shot 2015-01-19 at 5.06.54 PM

Screen Shot 2015-01-19 at 5.07.11 PM

NIKE Speedhouse

To build buzz around the 100th anniversary Team Canada jersey created for the IIHL World Junior Championship, Nike and agency partners Rethink,TrojanOne, Jungle Media and Ambit created a one-of-a-kind hockey tournament for young players on Jan. 3. It took place at a custom rink on the ground floor of an abandoned building in Toronto’s west end. The building had no power, the “glass” was chain-link fence, and the surrounding walls were covered with (actual) graffiti, but the rink – dubbed the Nike Speedhouse – was custom-built to maximize speed and performance.

Creative Direction ­— Joel Holtby, Mike Dubrick, Lisa Nakamura
Design ­— Mustaali Raj, Lisa Nakamura
Photography ­— Ambit
Installation ­— TrojanOne

_K1A9509 IMG_3817-2 3  _K1A9556 _MG_9473 _MG_9296 _MG_9091 _K1A9771    _K1A9834-2 photo_revised_three _MG_9503_A2Q5786 


January 21, 20152 Comments

OpenBlue Booklet

OPENBLUE — Booklet

Open Blue is a pioneer and leader in open-ocean raised fish and the single largest supplier of fresh cobia to the US. They have created a new paradigm in the mari-culture industry, one that allows fish to thrive in their natural environment, so that they can guarantee the best tasting, healthiest fish possible. The project brief requested a bilingual brochure for Open Blue that reflected the organization's innovative attitude. Something that was clean, fresh and healthy.

Designer — Mustaali Raj
Strategy Director ­— Caroll Taiji

openblue booklet design

August 25, 201414 Comments


Meh! I never did like Mr.Rogers...


August 2, 201422 Comments

steven cox

July 13, 201415 Comments