Event posters and branding created for the Salazar Awards, a design competition open to students in British Columbia, Canada. The event featured guest speaker Richard Hatter who applied the metaphor “stay off the rocks” when speaking about growing as a new designer. The tactile posters invite the viewer to create their own paths steering away from the obstacles, or powering through them using a silver marker. Just as ships have to navigate through rough terrain, young designers have to carve their own directions in what can seem as a rather daunting industry.
Design — Alex Bakker, Mustaali Raj
Creative Direction — Stu Ross